It’s good to see ITV back in the black, benefitting from a general increase in advertising spend. As the economy has been recovering, firms are reinvesting in their marketing budgets, but are very much conscious of getting value for money.
We at Business Blueprints offer an independent assessment of how effective marketing campaigns are. A clear indication of the penetration, awareness and relevance of a campaign that is not prejudiced by self-interest, gives you the information you need to judge the performance of your marketing budgets.
In a recent survey, we found that whilst 8-out-of-10 respondents were spending money on advertising, only 50% were conducting any research about the effect of their advertising, and only 35% were getting any customer feedback at all.